{"id":6609,"date":"2023-02-18T12:07:08","date_gmt":"2023-02-18T11:07:08","guid":{"rendered":"https:\/\/responsr.io\/?page_id=6609"},"modified":"2023-02-18T15:01:05","modified_gmt":"2023-02-18T14:01:05","slug":"blog-customersurvey","status":"publish","type":"page","link":"https:\/\/responsr.io\/da\/blog-customersurvey\/","title":{"rendered":"Er din kundeunders\u00f8gelse en happening?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6609\" class=\"elementor elementor-6609\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86ad979 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86ad979\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d72c130\" data-id=\"d72c130\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-063e75b elementor-widget elementor-widget-spacer\" data-id=\"063e75b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a058da elementor-widget elementor-widget-heading\" data-id=\"3a058da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Er din kundeunders\u00f8gelse en happening?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4c2b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4c2b14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8919229\" data-id=\"8919229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7175310 elementor-widget elementor-widget-text-editor\" data-id=\"7175310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>- Laver du en kundeunders\u00f8gelse om \u00e5ret?<\/strong><\/p>\n<p>Det er ikke ualmindeligt, at der stadig foreg\u00e5r kundeunders\u00f8gelser med h\u00e5ndtering af kundelister, en klump i maven og en ledelsesrapport, der viser, hvad kunderne synes, men ikke svarer p\u00e5, hvad du skal g\u00f8re?<\/p>\n<p><strong>- Det var det, jeg gjorde, f\u00f8r jeg forstod hvorfor.<\/strong><\/p>\n<p>Jeg ville samle viden fra kundeunders\u00f8gelser uden at bruge brancheudtryk og samtidig sl\u00e5 hul i gamle sandheder. Det er et r\u00e5d til mit yngre jeg, da jeg dengang lavede en traditionel kundeunders\u00f8gelse for vores virksomhed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-192973e\" data-id=\"192973e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-592e92c elementor-widget elementor-widget-image\" data-id=\"592e92c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"546\" height=\"546\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/1613125578895.jpg\" class=\"attachment-large size-large wp-image-6612\" alt=\"Magnus Olander\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/1613125578895.jpg 546w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/1613125578895-300x300.jpg 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/1613125578895-150x150.jpg 150w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/1613125578895-12x12.jpg 12w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Magnus Olander har arbejdet i 15 \u00e5r med kundeunders\u00f8gelser, er certificeret i NPS\u00ae<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-674e16b\" data-id=\"674e16b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4c618b elementor-widget elementor-widget-spacer\" data-id=\"c4c618b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04553b6 elementor-widget elementor-widget-spacer\" data-id=\"04553b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b335ba5 elementor-widget elementor-widget-text-editor\" data-id=\"b335ba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #808080;\"><em>Magnus er certificeret i NPS\u00ae. Uddanner i kundeloyalitet og st\u00e5r bag en af verdens mest bes\u00f8gte hjemmesider p\u00e5 omr\u00e5det.<\/em><\/span><\/p><p><span style=\"color: #808080;\"><em>Med 15 \u00e5r i branchen har han gennemf\u00f8rt unders\u00f8gelser for over 15.000 organisationer, herunder mange af Skandinaviens st\u00f8rste virksomheder.<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cf46b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25cf46b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-49c783d\" data-id=\"49c783d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc37cee elementor-widget elementor-widget-heading\" data-id=\"bc37cee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hvorfor laver du en kundeunders\u00f8gelse?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ba20a elementor-widget elementor-widget-text-editor\" data-id=\"88ba20a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Det eneste \u00e6rlige svar p\u00e5 det sp\u00f8rgsm\u00e5l er, fordi du gerne vil tjene flere penge. Alle andre svar er blot omskrivninger af trin p\u00e5 vejen dertil.\u00a0<\/p><p>Jeg var virkelig ikke overbevist, da jeg kom ind i branchen. For mig var &quot;tilfredse kunder&quot; et lykketr\u00e6f og noget, som mit tidligere firma gjorde, bare fordi alle andre firmaer gjorde det. Det er ogs\u00e5 derfor, vi ikke fik noget ud af det.<\/p><p>Her er den korte forklaring p\u00e5 hvorfor:<\/p><ul><li><strong>Det handler aldrig om tilfredse kunder!<\/strong> <em>- S\u00e5 nu har jeg sagt det!<\/em><\/li><li>Det handler om at s\u00e6nke omkostningerne ved at f\u00e5 nye kunder.<\/li><li>Det handler om at beholde kunderne l\u00e6ngere, s\u00e5 hver ny aftale betyder flere kunder og ikke bare erstatte en tabt.<\/li><\/ul><p>Det er et v\u00e6rkt\u00f8j til at vokse kundebasen, og hvis det g\u00f8res rigtigt, vil den effekt komme.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66a5432\" data-id=\"66a5432\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c76912 elementor-widget elementor-widget-image\" data-id=\"0c76912\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/retention.png\" class=\"attachment-large size-large wp-image-6459\" alt=\"Tilbageholdelse\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/retention.png 804w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/retention-300x191.png 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/retention-768x488.png 768w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/retention-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40d30d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d30d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4970dd\" data-id=\"d4970dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46455a8 elementor-widget elementor-widget-heading\" data-id=\"46455a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">S\u00e6nk omkostningerne ved nye kunder<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6073ad8 elementor-widget elementor-widget-text-editor\" data-id=\"6073ad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Omkostningerne til nye kunder er alle de omkostninger, du bruger p\u00e5 s\u00e6lgere, marketing og PR. Divider alle s\u00e5danne udgifter med antallet af nye kunder, du f\u00e5r, og du har prisen pr. kunde. Den bedste m\u00e5de at s\u00e6nke disse omkostninger p\u00e5 er at:<\/p><ul><li>Lad andre markedsf\u00f8re dig for dig.<\/li><\/ul><p>Du har allerede kunder, der bragte dig nye kunder eller den kunde, der skiftede job, og nu k\u00f8ber den nye virksomhed ogs\u00e5 hos dig. Arbejder man i en branche med g\u00e6ster, har man nogle g\u00e6ster, som altid tager deres venner med.<\/p><p><strong>Du skal vide, hvem dine ambassad\u00f8rer er.<\/strong> <br \/>Din opgave er at aktivere dem. Det er meget billigere end annoncering, og du skal g\u00f8re det nemmere for dem at hj\u00e6lpe dig.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3e6406\" data-id=\"c3e6406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b7d8f elementor-widget elementor-widget-heading\" data-id=\"57b7d8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fasthold kunderne l\u00e6ngere<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0bd94 elementor-widget elementor-widget-text-editor\" data-id=\"4a0bd94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At skaffe nye kunder koster penge. Hvis du vil have flere kunder, skal alle salgs- og marketingindsatser f\u00f8rst erstatte de kunder, du har mistet.<\/p><p>Hvis du mister 5 kunder, skal du skaffe 6 nye for overhovedet at kunne vokse. Forestil dig, hvis du kun mistede 1 eller 2 kunder og derfor i stedet fik 4 eller 5 kunder mere. S\u00e5 stiger v\u00e6kstraten markant.<\/p><p><strong>Du skal vide, hvilke kunder du vil miste og hvorfor<\/strong>. Du skal undg\u00e5 at miste dem for at \u00f8ge kundegrundlaget.<\/p><p>Enhver indsats, der fastholder en kunde og samtidig koster mindre end at skaffe en ny kunde, har givet pote med det samme.<\/p><p>Det f\u00f8rste skridt er at vide, hvem der skal reddes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef55be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef55be5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-517a1f8\" data-id=\"517a1f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326cf03 elementor-widget elementor-widget-heading\" data-id=\"326cf03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Anonym er d\u00f8dsd\u00f8mt<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2f297 elementor-widget elementor-widget-text-editor\" data-id=\"4c2f297\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hvis kundeunders\u00f8gelsen laves anonymt, skal den derfor \u00e6ndres med det samme.<\/p><p>Form\u00e5let er at identificere dit forhold til alle dine kunder. Hvis dine kunder er virksomheder, skal du vide, hvad hver beslutningstager (ikke kun din daglige kontakt) mener.\u00a0<\/p><p>En vigtig tanke\u00f8velse er at se hvert svar p\u00e5 kundeunders\u00f8gelsen som en e-mail fra en kunde og ikke som en del af en stak. Det var fra Lisa og ikke fra 2% af kunderne.<\/p><p>Hvis din bedste kunde mailede dig og sagde, at de lige s\u00e5 godt kunne skifte til en af dine konkurrenter, fordi du ikke er opm\u00e6rksom. Havde du ikke handlet p\u00e5 det dengang?<\/p><p>Din m\u00e5de at arbejde med en kundeunders\u00f8gelse skal v\u00e6re kunde for kunde og svar for svar, ikke streg for streg.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bae2e4\" data-id=\"2bae2e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd68b7f elementor-widget elementor-widget-spacer\" data-id=\"dd68b7f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1406930 elementor-widget elementor-widget-image\" data-id=\"1406930\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-10.png\" class=\"attachment-large size-large wp-image-6505\" alt=\"\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-10.png 400w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-10-300x150.png 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-10-18x9.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db3fad elementor-widget elementor-widget-text-editor\" data-id=\"1db3fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Ingen anonym unders\u00f8gelse<\/li><li>Kunderne svarer alligevel<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00ecaa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00ecaa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7952730\" data-id=\"7952730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-703b43e elementor-widget elementor-widget-heading\" data-id=\"703b43e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un\u00f8dvendige sp\u00f8rgsm\u00e5l, der ikke hj\u00e6lper<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d045d elementor-widget elementor-widget-text-editor\" data-id=\"a1d045d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unders\u00f8gelser har n\u00e6sten altid for mange sp\u00f8rgsm\u00e5l. Det er nemt at sidde fast i sp\u00f8rgsm\u00e5l, og de kan stoppe hele processen. Alle kan have meninger om emner, og hvis kunden synes, det er vigtigt, vil de n\u00e6vne det alligevel.<br \/><br \/>Alt du beh\u00f8ver at vide er:<\/p><ul><li><strong>Er forholdet til kunden god?<\/strong> Eller skal det forbedres.<\/li><li><strong>Hvorfor? Hvad vil du g\u00f8re?<\/strong> Du skal kunne handle ud fra svaret.<\/li><\/ul><p>Hvis du stiller sp\u00f8rgsm\u00e5l i unders\u00f8gelsen, hvor sp\u00f8rgsm\u00e5let ikke fort\u00e6ller dig pr\u00e6cist, hvad du skal g\u00f8re, kan de fjernes. S\u00e5 er det sp\u00f8rgsm\u00e5l ikke til for at g\u00f8re noget bedre, men for at se hvor slemt noget er, for at tilfredsstille en nysgerrighed eller ren intern politik. <br \/>Det hj\u00e6lper ikke p\u00e5 kundeforholdet.<\/p><p>Et eksempel er hotelunders\u00f8gelser, der sp\u00f8rger, hvad du synes om reng\u00f8ringen (1-5 stjerner). Der er to problemer med dette:<\/p><ul><li>Ingen bekymrer sig om reng\u00f8ringen, hvis den var god.<\/li><li>Et svar med en lav renlighedsvurdering overd\u00f8ver alle, der bed\u00f8mmer 5 stjerner, fordi de var ligeglade.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-067a644\" data-id=\"067a644\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378c6b8 elementor-widget elementor-widget-image\" data-id=\"378c6b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-9.png\" class=\"attachment-large size-large wp-image-6504\" alt=\"\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-9.png 400w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-9-300x150.png 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-9-18x9.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e583a elementor-widget elementor-widget-text-editor\" data-id=\"73e583a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Hvordan er forholdet til kunden?<\/li><li>Hvad skal rettes?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11baea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11baea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ea33254\" data-id=\"ea33254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d791a elementor-widget elementor-widget-heading\" data-id=\"23d791a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">En kundeunders\u00f8gelse er ikke en \u00e5rsrapport<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1671b3 elementor-widget elementor-widget-text-editor\" data-id=\"b1671b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Der er ingen ledelse, der kontrollerer en virksomhed i \u00e5rsrapporten. M\u00e5ling og handling p\u00e5 indt\u00e6gter og omkostninger foreg\u00e5r i hverdagen. En god kundeunders\u00f8gelse fort\u00e6ller dig ogs\u00e5, hvilken effekt der kommer af de \u00e6ndringer, du laver i l\u00f8bet af \u00e5ret.<\/p><p>Hvis du skal agere p\u00e5 alle kunders svar p\u00e5 den m\u00e5de, jeg beskriver, vil du ikke kunne klare dig, hvis du modtager alle svar to uger om \u00e5ret. Man skal sprede det ud, men det er kun godt. Lyt i stedet lidt til dine kunder hver dag. <br \/><br \/>Du vil v\u00e6re i stand til at l\u00f8se deres problemer og besvare dem, hvis der er et par svar om dagen. De kan f\u00e5 det fokus, der skal til for at redde dem, du risikerer at miste.<\/p><p>Arbejdet med \u00e5rlige unders\u00f8gelser modarbejder forbedringer. Fokus er forkert i organisationen. Fokus er p\u00e5 at udsende unders\u00f8gelsen og hvem der skal modtage den og ikke p\u00e5 hvad der skal g\u00f8res for de kunder der svarer.<\/p><p>Kundelister diskuteres og afstemmes med kundeansvarlige. Der er uendeligt mange argumenter for, hvorfor en bestemt kunde ikke b\u00f8r indg\u00e5 i unders\u00f8gelsen. De er altid forankret i frygt for at tackle et problem, som ikke forbedrer din forretning eller forholdet til kunden. Hvis du har et problem, skal det v\u00e6re synligt. Nogle gange er de ikke problemer, men bare bekymringer.\u00a0<\/p><p>Tillad ikke strudsemetoden ved at forbinde unders\u00f8gelsen direkte til din kundeliste, CRM eller bookingsystem. Alle, der ved, hvem du er, b\u00f8r v\u00e6re med, s\u00e5 du ved, hvem der er ambassad\u00f8rer, og hvem du skal arbejde sammen med.<\/p><p>S\u00e5 kan unders\u00f8gelsen ogs\u00e5 automatiseres og arbejdet med udsendelser forsvinder. Fokus skifter til at handle ud fra, hvad kunderne rent faktisk \u00f8nsker!<\/p><p>Hvis du inddrager kundefeedback i hverdagen, vil du kunne h\u00e5ndtere det, der kommer ind og dermed fastholde flere kunder. Hvorfor er kunderne ikke i jeres Teams eller Slack, s\u00e5 deres stemme altid er n\u00e6rv\u00e6rende og motiverende?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a3201d9\" data-id=\"a3201d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5c41e7 elementor-widget elementor-widget-image\" data-id=\"f5c41e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-2.png\" class=\"attachment-large size-large wp-image-6488\" alt=\"\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-2.png 400w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-2-300x150.png 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-2-18x9.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b09e2 elementor-widget elementor-widget-text-editor\" data-id=\"26b09e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Kontaktoplysninger direkte fra systemet<\/li><li>Stop struds taktik<\/li><li>Stop med at snyde med resultater<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3705304 elementor-widget elementor-widget-image\" data-id=\"3705304\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-3.png\" class=\"attachment-large size-large wp-image-6491\" alt=\"\" srcset=\"https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-3.png 400w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-3-300x150.png 300w, https:\/\/responsr.io\/wp-content\/uploads\/2023\/02\/New-Project-3-18x9.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5177614 elementor-widget elementor-widget-text-editor\" data-id=\"5177614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Ret efter kundefeedback.<\/li><li>G\u00f8r feedback naturlig.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63fd293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63fd293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fcab5a\" data-id=\"5fcab5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0751dc4 elementor-widget elementor-widget-heading\" data-id=\"0751dc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fejlen ved at fejre med kage<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b2df7c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2df7c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de3ec65\" data-id=\"de3ec65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e6c310 elementor-widget elementor-widget-text-editor\" data-id=\"2e6c310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hvis jeg havde lavet kundeunders\u00f8gelsen s\u00e5dan, da jeg lavede min f\u00f8rste kundeunders\u00f8gelse, havde effekten v\u00e6ret en helt anden.<\/p>\n<p>Vi fik en h\u00f8j kundetilfredshed og fejrede med kage, men vidste samtidig ikke, hvad vi skulle stille op med resultatet, eller hvor godt vi stod i forhold til andre virksomheder.<\/p>\n<p>Men vi fik i det mindste en kage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6895e5\" data-id=\"d6895e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9485b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9485b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549533c\" data-id=\"549533c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-818eee8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"818eee8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-648d0ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648d0ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-85a379d\" data-id=\"85a379d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4487a0b elementor-widget elementor-widget-text-editor\" data-id=\"4487a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>F\u00f8lger du r\u00e5dene, f\u00e5r du mere ud af din kundeunders\u00f8gelse og f\u00e5r flere kunder.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-98c3b26\" data-id=\"98c3b26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd92c8 elementor-widget elementor-widget-button\" data-id=\"bcd92c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app.responsr.io\/Onboarding\/#\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pr\u00f8v gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f9aef5\" data-id=\"5f9aef5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642c374 elementor-widget elementor-widget-button\" data-id=\"642c374\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:hello@responsr.io?subject=Hello!\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt os for at f\u00e5 hj\u00e6lp til at komme i gang<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Er din kundeunders\u00f8gelse en happening? - Laver du en kundeunders\u00f8gelse hvert \u00e5r? Det er ikke ualmindeligt, at der stadig foreg\u00e5r kundeunders\u00f8gelser med h\u00e5ndtering af kundelister, en klump i maven og en ledelsesrapport, der viser, hvad kunderne synes, men ikke svarer p\u00e5, hvad du skal g\u00f8re? - Det var det, jeg gjorde, f\u00f8r jeg forstod hvorfor. Jeg troede [\u2026]<\/p>","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"\u00c4r er kundunders\u00f6kning en happening?","_seopress_titles_desc":"Genomf\u00f6r ni kundunders\u00f6kningen en g\u00e5ng om \u00e5ret? Det finns enklare och b\u00e4ttre s\u00e4tt. S\u00e5h\u00e4r g\u00f6r ni f\u00f6r att arbeta smartare!","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"class_list":["post-6609","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/pages\/6609"}],"collection":[{"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/comments?post=6609"}],"version-history":[{"count":0,"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/pages\/6609\/revisions"}],"wp:attachment":[{"href":"https:\/\/responsr.io\/da\/wp-json\/wp\/v2\/media?parent=6609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}